Digital, Screen and Graphics Printing Products and Equipment for Everyone: 06/24/14

Tuesday, June 24, 2014

Want to Boost your Price Point?

Best in show: Designers put colorful screen prints on display for Spring (Marie Claire, June 2014).

A Marc by Marc Jacobs Clutch bag selling for $88 (left), a Zara Top for $49.90 (middle) and a screen printed Dior dress that "brings a casual element to evening wear with a landscape decal (decal - really? on a tank dress
(we're pretty certain that it's a heat transfer).

(OMG - price not listed, so you know it's a big one).

And, the skirt at the top of the page is from Tibi that is selling for $295.

RhinoTech likes the Price Point that Just Exploded!

You have just witnessed a phenom of a marketing effort when a "luxury for less" section features screen and/or digitally printed items that sell for approximately

$50 - $300 or an unlisted amount.

Not only are these prices demanded AND RECEIVED, but transactions

are completed without a wince.

And, for those of us in the industry, this is an information windfall, a smack to the side of the head, bells going off in our collective brains kind of moment. So...here are a few tips to help you get in on that for your own business; a way to demand and get a little more of the monetary reward.

#1 - Add the important, but oh-so-discreet POC (pop of color) to a black and white design. A bit of watermelon, orange/red or a brilliant shade of blue provide the enhancement.

#2 - Add a bit of textile metallic foil in an unexpected place on the image.
Foil costs pennies.

#3 - Heat press rhinestones in monotone on the entire front or back of the shirt on top of the design (rhinestones cost pennies).

#4 - Color block or B & W block with a line of birds on a wire similar to this beautiful image from dimage. Screen print one of the birds in a vibrant color.

#5 - Print or heat press a large image that you created. Be daring and print it onto a Light Blue or Pink (all the rage) Black, Navy, Orange or Red T-Shirt dress.

With each endeavor, you carve out more of a reputation for yourself; for your daring; yet, sophisticated work that will command and secure a larger price point. With each display (marketing) on all social media sites that extend further than screen, digital and graphics printing sites, friends, groups and associations, your efforts expand to a broader market! The reward will be viable and notably exciting!