Wednesday, December 8, 2010

RhinoTech Meshs with Rotogravure Printing

Ringo Starr via the rotogravure method of printing.

ROTOGRAVURE (n) - printing by transferring an image from a photogravure plate to a cylinder in a rotary press; a process that is intaglio printing involving engraving an image onto an image carrier.

This is probably more than you want to know, but the "roto" method of image photo transfer on to carbon tissue covered with light-sensitive gelatin was discovered in the late 19th century. From the 1930s-60s, "roto" was utilized in the newspaper industry to publish whole sections devoted to photo's. Remember the song, Hooray for Hollywood? A reference to the process was found in the line ...armed w/photo's from local rotos".

Today, ROTO continues to be used when high speed printing on rolls is required such as in the printing of magazines, catalogs, packaging, all those Sunday newspaper inserts, wallpaper and laminates for furniture. The presses are also utilized for printing narrow labels or 12' wide rolls of vinyl. And the process is not limited to foil or paper; it also includes printing on plastic. response to a need from the overseas printing market, RhinoTech developed RT SW 198, a screen wash that is quickly gaining notoriety for it's ability to effectively clean image cylinders used in the rotogravure process (when water-based ink is involved). So far, many customers in Europe and Asia have converted to our product. They're happy and we're ecstatic.

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