Thursday, April 10, 2014

This is a Monster of a Space-Saving Heat Press Powered by RhinoTech!

RhinoTech announces the latest addition to its
line-up of Digital Heat Transfer Equipment. The RT DK20S is a swing-away press with a face down heat platen that offers even, level pressing capability no matter the height of the item being heat pressed. The press is built so that the operator has the ability to move the heat platen away and to the side of the table for complete access to loading and unloading of materials and layout transfers. 

The RT DK20S features: 1) a combo of heavy-duty, solid steel industrial grade pressing framework; 2) adjustable press to accommodate materials with fabric thickness up to 1"; 3) accurate and easy to use electronics; 4) state-of-the-art control system with easy to read oversized-digit LCD display to show time and temperature simultaneously; 5) digital height/pressure gauge for displaying current height settings on controller. The operator can use the 70 programmable presets for saving common application settings of Temp/Time/Pressure, ensuring consistent, repeatable results for all applications; 6) temperature readout accurate within +-2°; 7) SuperCoil-Microwinding heater technology that includes a system of embedded heater windings that wind tightly and closely together throughout the entire platen for extremely even heat, fast recovery & fast heat up times.

Use this Heat Press with all RhinoTech heat transfer, LASER Papers!
As part of a dynamic digital printing system, this press offers high performance in transferring vibrant color and white transfers onto light and DARK apparel and fabrics. Use it with the RT SunAngelDARK series, SinglePrint ™ and SingleStep ™ heat transfer papers for outstanding, rich design transfers.  

We are most appreciative of your interest in RhinoTech equipment, products, accessories and services for digital, screen and graphics venues.

651-686-5027 x 4 for excellent customer service!

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Thursday, April 3, 2014

Consider This When You Want to Start A Business

When it comes to starting a business, the path for many people involves carefully charting a course by following the traditional steps of creating a business plan. In the blog, "So you want to start a screen or graphics printing business", the steps outlined include doing market research; defining financial management, sales strategies, organization and management; how to apply for a loan and more.
Yet, for a large majority of small and not-so-small business owners, similar to RhinoTech, the "fast track to launch"
was the norm. These are the people that some of wish we were or had been; those that let business plans flutter in the wind and dive head first into building their dream. Which are you? 

In "Launching Lean" by Daniel Bortz (Money Magazine, page 40, March 2014), the author outlines what this "lean means". Here it is in its entirely.
LAUNCHING "LEAN". Some entrepreneurs are trading in the traditional business plan for trial and error. This methodology, popularized by Eric Ries's 2011 book, the Lean Startup, is not "rapidly going around the world, " says Alex DeNoble, head of San Diego State University's Lavin Entrepreneurship Center.

     What Lean Means. It's a fast-track to launch. Instead of painstakingly researching the market first, you dive into product testing, using consumer feedback to develop a "minimum viable product."
So, if you're making a game for tweens, have kids play with it, pivot based on their reactions, then test again.

     When to Skip It. This strategy isn't for businesses that need to come out of the gate with a fully formed product, says Jeffrey Bernel of the University of Notre Dame's Gigot Center for Entrepreneurship. A restaurant, for example, might struggle to establish a customer base if it keeps changing its menu.

     How to Do It Right. "The output is only as good as the input, " says Daniel Cohen, director of the eLab accelerator at Cornell Unviersity. so, clearly ID your target customer before convening focus groups. And, set an end date for testing so you don't exhaust resources before you launch.   

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