Tuesday, June 24, 2014

Want to Boost your Price Point?


Best in show: Designers put colorful screen prints on display for Spring (Marie Claire, June 2014).

A Marc by Marc Jacobs Clutch bag selling for $88 (left), a Zara Top for $49.90 (middle) and a screen printed Dior dress that "brings a casual element to evening wear with a landscape decal (decal - really? on a tank dress
(we're pretty certain that it's a heat transfer).
 (OMG - price not listed, so you know it's a big one). 
And, the skirt at the top of the page is from Tibi that is selling for $295.

 

RhinoTech likes the Price Point that Just Exploded! 

 

You have just witnessed a phenom of a marketing effort when a "luxury for less" section features screen and/or digitally printed items that sell for approximately
$50 - $300 or an unlisted amount.
Not only are these prices demanded AND RECEIVED, but transactions
are completed without a wince.

And, for those of us in the industry, this is an information windfall, a smack to the side of the head, bells going off in our collective brains kind of moment. So...here are a few tips to help you get in on that for your own business; a way to demand and get a little more of the monetary reward.


#1 - Add the important, but oh-so-discreet POC (pop of color) to a black and white design. A bit of watermelon, orange/red or a brilliant shade of blue provide the enhancement.

#2 - Add a bit of textile metallic foil in an unexpected place on the image.
Foil costs pennies.
 #3 - Heat press rhinestones in monotone on the entire front or back of the shirt on top of the design (rhinestones cost pennies).

#4 - Color block or B & W block with a line of birds on a wire similar to this beautiful image from dimage. Screen print one of the birds in a vibrant color. 

#5 - Print or heat press a large image that you created. Be daring and print it onto a Light Blue or Pink (all the rage) Black, Navy, Orange or Red T-Shirt dress.

With each endeavor, you carve out more of a reputation for yourself; for your daring; yet, sophisticated work that will command and secure a larger price point. With each display (marketing) on all social media sites that extend further than screen, digital and graphics printing sites, friends, groups and associations, your efforts expand to a broader market! The reward will be viable and notably exciting!

opportunities on all orders of $50+ in contiguous U.S. and we ship worldwide.

 Thank you for connecting with us on  Like us on Facebook  Follow us on Twitter  View our profile on LinkedIn   Find us on Pinterest watching our step-by-step training videos @ View our videos on YouTube keeping up with what's new via  More Industry News: Visit our blog  and catching us @  Find us on Google+.



651-686-5027 x 4

info@rhinotechinc.com    888.717.4466 

www.rhinotechinc.com     651-686-5027


No comments:

Post a Comment