A Screen Printing Story

After examining every inch of our washout booth (and exposure system, drying rack and dip tank) on our trade show booth exhibit, we heard the audible, cringe-worthy whisper of one (potential) customer to another, “don’t buy it, build it”.  

Don't Make It, Buy It

That statement is definitely not something that a manufacturer or rep of all-things-screen printing wants to ever overhear. But…we get it. It’s understandable in a creative industry where small business owners are used to finding ingenious solutions to their needs when money is tight, especially in the start-up phase of a one or two-person operation.

And, hey, we did this in another venue when the overload of medieval jousting, food (especially the very large turkey legs), revelry and costumes added up to making a fateful decision like deciding NOT to spend $25 for a sparkly, little princess-type, cone-shaped veil/hat because “it could be made for far less money yet, equally as well done". Well, for double the money (or more – lost track of expenses) and about 25 hours of tedious sewing,  the veil/cone hat should have just been purchased - the end. LESSON LEARNED.

And, really, the same principal applies when it comes to the “make it, don’t buy it” sentiment, especially when the story is scary. The worst that was told to us was the customer who built a makeshift, glass shower door washout booth that ended up shattering (no one was hurt). Not much of a savings with that one, but LESSON LEARNED. A RhinoClean washout booth purchased. 

We hope you’ll take some time to review our washout booths in standard sizes and all the other equipment that goes into assembling the functions required of a screen printing business. You’ll be wildly happy that you did, especially because it’s affordable and well-made.

Powered by RhinoTech

RhinoClean Washout Booths offer standard and custom sizes in both Polypro and stainless steel. 

Dip Tanks offer a way to remove emulsion quickly and efficiently. Use it with multi-purpose AP1000 or other RhinoClean Emulsion Removers.

Pressure Washers range from automatic to manual cleaners. The choices are numerous; our top selling pressure washer is the RS150A.

Filtration Systems – three great systems and sizes with triple-action filtration for the max.

AND MORE........ Screen Frames, Cap Frames,Scoop Coaters, Pressure Washers, Drying Cabinets, Exposure Systems, AutomaticCleaning Systems, Recirculating Systems, Flash and Conveyor Dryers, ScreenPrinting Supplies. Our world is your oyster.

Looking forward to connecting with you in so many ways. 

888.717.4646    info@rhinotechinc.com   651-686-5027

RhinoTech Shares a Way to Showcase Products on LinkedIn

All of us are continually looking for ways to augment our brands, our SALES and marketing, our Google position and recognition in a competitive industry.

And, RhinoTech is no exception.

We're always searching for new PR opportunities and ways to showcase RhinoClean Washout Booths, our complete line of eco-friendly screen cleaning products, the latest digital printing systems that include heat transfer papers for inkjet and laser printers, ink that is Fluorescent and traditional CMYK, all types of screen printing equipment and supplies and more.

We found this highly interesting and helpful article to share.

Thanks to Brand Love and Lisa Dougherty for the following (excerpted) article, "What the “Bleep” is a LinkedIn Showcase Page and How Do I Create One? (September 10, 2014)". It's another good read and a way to take a leap to profile a company for maximum exposure.

     Goodbye to the Products & Services tabs on LinkedIn Company Pages. Say hello to Showcase Pages.What are Showcase Pages you ask? First of all, they are free to set up. Second, they are the child pages to the parent Company Page. Sort of like micro sites or 'niche' pages to your main Company Page.

What's cool about these pages is that they allow you to target a specific audience or buyer and then track how well the page is performing with dedicated page analytics. LinkedIn users can choose to follow your main Company Page and/or follow specific Showcase Pages based on their interest level. This will help clean up their news feed with only content they are really interested in. Key elements for brands that want to focus on building relationships and driving engagement because their readers are more likely to engage in content that is relevant to them.

Read on to find out the differences between Company Pages and Showcase pages, whether or not it would be a good idea to build Showcase Pages for your company, and how to set them up including requirements and design specs and last, but not least, optimize them for SEO.

What's the Difference Between A Showcase Page and A Company Page?
Showcase Pages act as an extension of your Company Page with the following features:

• A larger hero image. A hero image is a fancier way to say banner image or photo image. Check out one of Cisco's Showcase Pages below. Hero images only link back to your company page.
• A two-column page layout. Just like a newspaper with top placement for most recent content.
• Updates are delivered to followers’ feeds across mobile, tablet and desktop devices.
• An auto-generated, non-customizable Vanity URL exists in the following format: linkedin.com/company/[showcase_page_name]. According to LinkedIn, they are exploring the opportunity to have a customizable Vanity URL available in the future.
• A more targeted, interested audience to market to.
• Employee profiles cannot be associated with a Showcase Page.
• Each Showcase Page has dedicated page analytics. Company Page analytics remains separate.

Cisco: An Early Adopter of Showcase Pages
They do a great job representing their brand with both their Company Page and Showcase Pages.

The Cisco Company Page
The Company Page is a great place to drive brand awareness, promote general company information to target potential customers, press releases and career opportunities.

Go to the complete article HERE 

Thanks for checking out our blog. We hope you'll connect with us! 

          More Industry News:     .

info@rhinotechinc.com    888.717.4466 

www.rhinotechinc.com     651-686-5027

FREE SHIPPING opportunities on orders of $50 + in the contiguous U.S.  (we ship world-wide)

RhinoTech in India

As part of his latest visit to Mumbai to attend Screen Print India, Greg also spent time in Ahmadabad, India, meeting with customers. The city of about 7 million people is the 6th largest in India. He also had the opportunity to travel about 250 kilometers to another smaller city where there are 350 ceramic manufacturers, some of who are customers. He said it was a "7 dog, one cow and one donkey" adventure to get there (sadly, the animals were victims of a supremely busy road), but once there was awed by the industry and the rate at which it is booming. And that remains good news for RhinoTech.

RhinoScreen Dry Stencil Film is just one of the products that has been introduced into the ceramic industry. And use of RhinoMite and RhinoBond remains strong.

www.rhinotechinc.com
Twitter.com/rhinomitemn
888.717.4466
info@rhinotechinc.com
http://www.facebook.com/?tid=1516632752752&sk=messages#!/pages/RhinoTech/134670723211474

15% Discount on RhinoTech Washout Booths!

The RhinoClean Professional Series of Splashless Washout Booths are available in 7 standard sizes and can also be custom-built. The booths have been designed for economy of shop floor space, are constructed of polypropylene or stainless steel, are easy to set-up and use.

Features:

•Chemical-resistant
•Back light
•Screen holder
•Easy clean drain
•Wand Holder
•Aluminum Base for Stability
•Vent ready
•Space for Recirculating System

info@rhinotechinc.com 888.717.4466 651.686-5027

www.rhinotechinc.com

follow us: twitter.com/rhinomitemn

facebook.com http://www.facebook.com/pages/Mendota-Heights-MN/RhinoTech/134670723211474?v=wall&filter=1